After years of tracking conversion rates and ROI on keyword text ads advertising specifically Google Adwords we have to the realization on why some ads just perform better than others. One of the biggest factor in raising your clickthrough rate is a call to action tagline usually at the end of the ad.
I have seen some work well in the title also, but it’s tricky with the limited amount of characters that is provided by Google. Google Ads can show, including spaces, 25 characters for the title, 70 characters for the ad text, and 35 characters for a display URL.
Another trick you can use is to create a PPC landing page specifically designed for the keyword you are targeting. We like to put both the keyword and the call to action in the URL to reinforce the ads effectiveness. Try this technique on your next campaign and set up to separate landing pages. Track the conversion rates on both one with a call to action and the other without and you will find that 99% of the time the one with the call to action will out preform the one with out.
PPC Campaign Management Including Google Adwords, Yahoo Search Marketing , MSN / Bing Ad Center and a Host of Secondary PPC ad providers. Starting in 2001, we have accrued years experience managing pay per click campaigns for our clients. We are experts in PPC campaign setup and management, our experience and dedication will give you the competitive edge and guarantees your website’s marketing campaign success.
